{"id":2822,"date":"2026-10-05T09:45:00","date_gmt":"2026-10-05T09:45:00","guid":{"rendered":"https:\/\/conectare.starchy.etc.br\/?p=2822"},"modified":"2026-10-05T20:32:13","modified_gmt":"2026-10-05T20:32:13","slug":"dezembro-nao-salvara-sua-empresa","status":"publish","type":"post","link":"https:\/\/conectare.starchy.etc.br\/?p=2822","title":{"rendered":"Dezembro n\u00e3o salvar\u00e1 sua empresa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Todo fim de ano acontece a mesma coisa: de repente, todo mundo quer falar de estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 meta, or\u00e7amento, planejamento, proje\u00e7\u00e3o. A empresa inteira olha para 2027 tentando descobrir como crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas vou te sugerir um caminho diferente. Antes de perguntar o que precisa crescer, eu perguntaria: o que passou o ano inteiro sendo tolerado e precisa ser corrigido ou eliminado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cultura n\u00e3o \u00e9 o que est\u00e1 escrito. At\u00e9 porque, assim, \u00e9 lindo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cultura \u00e9 o dia a dia. \u00c9 aquilo que ningu\u00e9m corrige: o atraso normalizado, o processo ruim, a pessoa que entrega pouco e obriga os bons a compensarem, a reuni\u00e3o in\u00fatil que ningu\u00e9m tem coragem de cancelar\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nada disso parece grave numa ter\u00e7a-feira qualquer. O problema \u00e9 a soma repetida desses atos ao longo do tempo. A Deloitte mostrou, em 2025, que 41% do tempo di\u00e1rio \u00e9 gasto em atividades que n\u00e3o contribuem para o valor gerado pela organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso tamb\u00e9m \u00e9 gest\u00e3o. E o reflexo desse desajuste chega fortemente ao caixa. Talvez por isso eu acredite pouco em planejamento como um grande evento de dezembro. Empresa saud\u00e1vel faz pequenas corre\u00e7\u00f5es o ano inteiro: acompanha, conversa, elimina, simplifica, ajusta e mede novamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, dezembro deixa de ser o m\u00eas de descobrir tudo o que deu errado e passa a cumprir sua verdadeira fun\u00e7\u00e3o: decidir para onde vamos com uma empresa que j\u00e1 sabemos administrar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crescer n\u00e3o \u00e9 tentar compensar um ano de problemas acumulados. O nome disso \u00e9 retrabalho!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro se arruma a casa. Depois se decide quantos andares ela aguenta subir.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Fonte: Deloitte, Global Human Capital Trends 2025 \u2014 Reclaiming Organizational Capacity.<\/p>\n\n\n\n<div class=\"wp-block-columns has-cm-color-9-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-medium is-resized\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-240x300.jpg\" alt=\"\" class=\"wp-image-2834\" style=\"width:246px;height:auto\" srcset=\"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-240x300.jpg 240w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-819x1024.jpg 819w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-768x960.jpg 768w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3.jpg 1122w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-left-radius:50px;border-bottom-right-radius:50px;margin-top:var(--wp--preset--spacing--40);margin-right:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--40)\"><strong>Flavia Maia. <\/strong>Fl\u00e1via Maia \u00e9 consultora e especialista em desenvolvimento de neg\u00f3cios, com mais de 10 anos de experi\u00eancia com sua carreira consolidada no Brasil e no exterior. Criadora da Metodologia Singular\u00ae, atua no desenvolvimento de empresas por meio da integra\u00e7\u00e3o entre mentalidade, gest\u00e3o, processos, vendas e marketing, ajudando empres\u00e1rios a construir neg\u00f3cios mais organizados, lucrativos e preparados para crescer. <strong>Veja mais na coluna<\/strong> <strong><a href=\"https:\/\/conectare.starchy.etc.br\/?cat=53\" data-type=\"link\" data-id=\"https:\/\/conectare.starchy.etc.br\/?cat=53\">Papo da Firma<\/a><\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-cm-color-4-background-color has-background is-layout-flex wp-container-core-columns-is-layout-039abe2d wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:0;padding-bottom:var(--wp--preset--spacing--60);padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todo fim de ano, as empresas correm para planejar como v\u00e3o crescer. Mas talvez a pergunta mais importante para 2027 n\u00e3o seja \u201ccomo crescer?\u201d, e sim: \u201co que estamos levando para o pr\u00f3ximo ano que j\u00e1 deveria ter sido corrigido?\u201d Na mat\u00e9ria de estreia, fala sobre cultura, gest\u00e3o e o custo silencioso de tudo aquilo que uma empresa normaliza ao longo do ano.<\/p>\n","protected":false},"author":1,"featured_media":2834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5,53,52],"tags":[],"class_list":["post-2822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colunas","category-papo-da-firma","category-revista2"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-150x150.jpg","medium":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-240x300.jpg","medium_large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-768x960.jpg","large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-819x1024.jpg","1536x1536":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3.jpg","2048x2048":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3.jpg","colormag-highlighted-post":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-392x272.jpg","colormag-featured-post-medium":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-390x205.jpg","colormag-featured-post-small":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-130x90.jpg","colormag-featured-image":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-800x445.jpg","colormag-default-news":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-150x150.jpg","colormag-featured-image-large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-1122x600.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/21f2b79b7f42f647a09edaecc21f4fecc0109d26d03bde70f865dfaaa199b228?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"Todo fim de ano, as empresas correm para planejar como v\u00e3o crescer. Mas talvez a pergunta mais importante para 2027 n\u00e3o seja \u201ccomo crescer?\u201d, e sim: \u201co que estamos levando para o pr\u00f3ximo ano que j\u00e1 deveria ter sido corrigido?\u201d Na mat\u00e9ria de estreia, fala sobre cultura, gest\u00e3o e o custo silencioso de tudo aquilo que uma empresa normaliza ao longo do ano.","magazineBlocksPostCategories":["Colunas","Papo da Firma","Revista#2"],"magazineBlocksPostViewCount":56,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3.jpg",1122,1402,false],"medium":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-240x300.jpg",240,300,true],"thumbnail":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/10\/b5fa4062-ed90-4d35-a8ce-9894ebe509c3-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/conectare.starchy.etc.br\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/21f2b79b7f42f647a09edaecc21f4fecc0109d26d03bde70f865dfaaa199b228?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-5\">Colunas<\/a> <a href=\"#\" class=\"category-link category-link-53\">Papo da Firma<\/a> <a href=\"#\" class=\"category-link category-link-52\">Revista#2<\/a>","videoUrl":"","_links":{"self":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2822"}],"version-history":[{"count":6,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2822\/revisions"}],"predecessor-version":[{"id":2969,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2822\/revisions\/2969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/media\/2834"}],"wp:attachment":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}