{"id":2581,"date":"2026-06-17T17:36:55","date_gmt":"2026-06-17T17:36:55","guid":{"rendered":"https:\/\/conectare.starchy.etc.br\/?p=2581"},"modified":"2026-07-03T18:50:36","modified_gmt":"2026-07-03T18:50:36","slug":"materia-starchy","status":"publish","type":"post","link":"https:\/\/conectare.starchy.etc.br\/?p=2581","title":{"rendered":"Por que CEOs de sucesso est\u00e3o desenhando estrat\u00e9gias de neg\u00f3cios como arquitetos de narrativas?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ningu\u00e9m l\u00ea seus manuais internos? Normal. Pensa comigo, voc\u00ea tem v\u00e1rios pilotos contratados por sua capacidade de poder dirigir naves espaciais para te levar al\u00e9m da lua. Mas eles est\u00e3o com instru\u00e7\u00f5es criadas em 1970 para os motivar a voar um teco-teco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maior parte das pessoas da sua folha de pagamento deve acreditar que os valores s\u00e3o um monte de palavras que voc\u00ea acha bonita mas n\u00e3o enxerga nenhuma conex\u00e3o com o cotidiano das pr\u00f3prias tarefas. Talvez uma outra parte at\u00e9 goste daquelas pausas remuneradas pra ver v\u00eddeos gen\u00e9ricos ou treinamentos que d\u00e3o sono, j\u00e1 que s\u00e3o \u00f3timas desculpas para o c\u00e9rebro adiar o necess\u00e1rio enquanto se permitem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ficar no celular,<\/li>\n\n\n\n<li>fazer uma pausa remunerada, e<\/li>\n\n\n\n<li>criar piada pros colegas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por\u00e9m, eu duvido que \u00e9 a\u00ed que voc\u00ea quer gastar o tempo pago do seu time\u2026 certo? A verdade \u00e9 que muitos dos processos internos podem estar corretos, mas <strong>engessados pela falta de investimento no \u201cfator humano\u201d<\/strong> que rege a conex\u00e3o necess\u00e1ria para a alta produtividade ser sustent\u00e1vel. Quando a comunica\u00e7\u00e3o interna n\u00e3o pulsa lucro de dentro pra fora, os processos parecem engessados e voc\u00eas travam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhecimento? <strong>Trava<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resposta? <strong>Trava<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decis\u00e3o? <strong>Trava<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seus funcion\u00e1rios podem ser 31% mais\u00b9 produtivos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Universidade da Calif\u00f3rnia\u00b9, ap\u00f3s muito estudo, provou que um ambiente que traz felicidade para seus funcion\u00e1rio pode render \u2153 a mais de comprometimento com os resultados, ganhando mais desempenho, triplicando sua criatividade na hora de resolver problemas, reduzindo o esgotamento a tal ponto que o trabalho vira prop\u00f3sito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3 que, pro brasileiro, isso \u00e9 mais dif\u00edcil\u2026 j\u00e1 que a Pluxee\u00b2 contou que somos 1,3% mais inseguros na configura\u00e7\u00e3o de trabalho atual do que a m\u00e9dia mundial. Essa inseguran\u00e7a acontece por diversos fatores, mas pode ser sentida dentro dos <strong>ambientes t\u00f3xicos que fingimos ser necess\u00e1rios<\/strong>. A experi\u00eancia \u00e9 t\u00e3o forte que vi, outro dia, um post do <a href=\"https:\/\/www.instagram.com\/lago.p\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/lago.p\/\">@lago.p<\/a> que ilustra o pensamento de muitos brasileiros ao sa\u00edrem de casa para ir trabalhar. Olha s\u00f3:<\/p>\n\n\n<p><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZ3cYjfEeCh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(5% - 2px); width:calc(5% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DZ3cYjfEeCh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DZ3cYjfEeCh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Um post compartilhado por LAGO(pedro) (@lago.p)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Percebendo tudo isso, voc\u00ea tem uma escolha de ser um CEO engessado\u2026 ou CEO de sucesso. Qual ser\u00e1?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os CEOs de sucesso que falam comigo, me ouviram falar sobre como o c\u00e9rebro usa a mesma rede neural para recordar o passado e imaginar o futuro, tratando a fic\u00e7\u00e3o como uma simula\u00e7\u00e3o constru\u00edda com pe\u00e7as da realidade\u00b3. Sabendo que a ci\u00eancia est\u00e1 entendendo melhor as fun\u00e7\u00f5es narrativas na conex\u00e3o humana, \u00e9 coisa do passado achar que storytelling \u00e9 s\u00f3 coisa de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>storytelling corporativo \u00e9 uma engenharia de processos narrativos<\/strong> que acontecendo dentro da sua empresa para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>simplificar rotina,<\/li>\n\n\n\n<li>criar mecanismo de crise,<\/li>\n\n\n\n<li>tomar decis\u00f5es certas mais r\u00e1pido, e<\/li>\n\n\n\n<li>surpreender o mercado.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o precisa se contentar com o \u201cmas sempre foi assim\u201d. Voc\u00ea pode ter mais resultado no seu neg\u00f3cio, mas o primeiro passo \u00e9 &#8220;organizar a casa&#8221;, exatamente como est\u00e3o fazendo os neg\u00f3cios que escolheram o <a href=\"https:\/\/starchy.etc.br\/programa-de-comunicacao-intencional\/\">Programa<\/a> exclusivo que a Starchy.  Essas empresas est\u00e3o saindo na frente de seus mercados, pois est\u00e3o escolhendo lucrar com um <strong>novo sistema operacional de comunica\u00e7\u00e3o interna<\/strong> para impulsionar narrativas lucrativas. Quer saber mais? Bora marcar um caf\u00e9zinho virtual, <a href=\"https:\/\/wa.me\/5521991430777?text=Ol%C3%A1%2C%20quero%20saber%20mais%20sobre%20o%20Programa%20de%20Comunica%C3%A7%C3%A3o%20Intencional.\">clicando aqui<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-cm-color-9-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Mayra-2.png\" alt=\"\" class=\"wp-image-2693\" srcset=\"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Mayra-2.png 1080w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Mayra-2-240x300.png 240w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Mayra-2-819x1024.png 819w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Mayra-2-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-left-radius:50px;border-bottom-right-radius:50px;margin-top:var(--wp--preset--spacing--40);margin-right:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--40)\"><strong>Mayra da Starchy<\/strong> sabe que uma empresa que se entende, lucra mais. Ela chegou com uma inova\u00e7\u00e3o no mercado brasileiro, a primeira consultoria de acelera\u00e7\u00e3o da sua narrativa interna que (assim como a ci\u00eancia j\u00e1 provou) pode te provar que quando a gente altera a comunica\u00e7\u00e3o dos times, voc\u00ea faz a hist\u00f3ria trabalhar a seu favor. <a href=\"https:\/\/wa.me\/5521991430777?text=Ol%C3%A1%2C%20quero%20saber%20mais%20sobre%20o%20Programa%20de%20Comunica%C3%A7%C3%A3o%20Intencional.\">Chama ela para um caf\u00e9 virtual<\/a>, sem compromisso, e descubra hoje pelo menos 3 inova\u00e7\u00f5es que v\u00e3o te fazer faturar ainda mais. <strong>Veja mais na coluna <a href=\"https:\/\/conectare.starchy.etc.br\/?cat=43\" data-type=\"category\" data-id=\"43\">Novas Narrativas Corporativas<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-cm-color-7-color has-text-color has-link-color has-small-font-size wp-elements-0e530779472f7afd4b5189d870c4cb23 wp-block-paragraph\">\u00b9 Center for Positive Organizational Scholarship da Universidade da Calif\u00f3rnia. \u00b2 The Happiness Index em parceria com a Pluxee. \u00b3 <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23177955\/\" target=\"_blank\" rel=\"noreferrer noopener\">The future of memory: remembering, imagining, and the brain<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ningu\u00e9m l\u00ea seus manuais internos? Normal. Pensa comigo, voc\u00ea tem v\u00e1rios pilotos contratados por sua capacidade de poder dirigir naves<\/p>\n","protected":false},"author":1,"featured_media":2712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5,43,40,14],"tags":[],"class_list":["post-2581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colunas","category-novas-narrativas-corporativas","category-revista-1","category-trending"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-150x150.png","medium":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-300x164.png","medium_large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-768x419.png","large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-1024x559.png","1536x1536":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-1536x838.png","2048x2048":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-2048x1117.png","colormag-highlighted-post":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-392x272.png","colormag-featured-post-medium":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-390x205.png","colormag-featured-post-small":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-130x90.png","colormag-featured-image":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-800x445.png","colormag-default-news":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-150x150.png","colormag-featured-image-large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-1400x600.png"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/21f2b79b7f42f647a09edaecc21f4fecc0109d26d03bde70f865dfaaa199b228?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Ningu\u00e9m l\u00ea seus manuais internos? Normal. Pensa comigo, voc\u00ea tem v\u00e1rios pilotos contratados por sua capacidade de poder dirigir naves","magazineBlocksPostCategories":["Colunas","Novas Narrativas Corporativas","Revista#1","Trending"],"magazineBlocksPostViewCount":84,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-scaled.png",2560,1396,false],"medium":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-300x164.png",300,164,true],"thumbnail":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/mayra-da-starchy-150x150.png",150,150,true]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/conectare.starchy.etc.br\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/21f2b79b7f42f647a09edaecc21f4fecc0109d26d03bde70f865dfaaa199b228?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-5\">Colunas<\/a> <a href=\"#\" class=\"category-link category-link-43\">Novas Narrativas Corporativas<\/a> <a href=\"#\" class=\"category-link category-link-40\">Revista#1<\/a> <a href=\"#\" class=\"category-link category-link-14\">Trending<\/a>","videoUrl":"","_links":{"self":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2581"}],"version-history":[{"count":17,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2581\/revisions"}],"predecessor-version":[{"id":2741,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2581\/revisions\/2741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/media\/2712"}],"wp:attachment":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}