{"id":2474,"date":"2026-06-17T16:01:54","date_gmt":"2026-06-17T16:01:54","guid":{"rendered":"https:\/\/conectare.starchy.etc.br\/?p=2474"},"modified":"2026-06-18T17:52:57","modified_gmt":"2026-06-18T17:52:57","slug":"teste","status":"publish","type":"post","link":"https:\/\/conectare.starchy.etc.br\/?p=2474","title":{"rendered":"Seu neg\u00f3cio n\u00e3o precisa vender mais, precisa parar de perder dinheiro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Seu neg\u00f3cio est\u00e1 vendendo. O dinheiro entra, mas no final do m\u00eas sobra pouco&#8230; ou nada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse momento, a maioria dos empreendedores conclui rapidamente que precisa vender mais, contrata an\u00fancios, cria promo\u00e7\u00f5es e corre atr\u00e1s de novos clientes. S\u00f3 existe um problema: aumentar as vendas nem sempre resolve o que est\u00e1 acontecendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine um balde furado. Colocar mais \u00e1gua dentro dele n\u00e3o elimina os furos. \u00c9 exatamente assim que muitos neg\u00f3cios operam; enqaunto o empres\u00e1rio procura mais faturamento, o lucro escorre por decis\u00f5es aparentemente pequenas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre\u00e7os definidos sem crit\u00e9rios;<\/li>\n\n\n\n<li>Despesas que aumentam silenciosamente;<\/li>\n\n\n\n<li>Falta de separa\u00e7\u00e3o entre finan\u00e7as pessoais e empresariais;<\/li>\n\n\n\n<li>Retiradas sem planejamento;<\/li>\n\n\n\n<li>Aus\u00eancia de acompanhamento dos indicadores financeiros.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A verdade pode ser desconfort\u00e1vel&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos empreendedores conhecem o valor das vendas do m\u00eas, mas n\u00e3o sabem dizer quanto realmente lucraram, e aqui est\u00e1 uma das maiores oportunidades para impactar um neg\u00f3cio atualmente: trocar o olhar para o faturamento pelo olhar para a lucratividade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas saud\u00e1veis n\u00e3o crescem apenas porque vendem mais, elas crescem porque entendem seus n\u00fameros e tomam decis\u00f5es melhores. Os n\u00fameros n\u00e3o servem para julgar o empreendedor, servem para mostrar o caminho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pergunta que deixo para voc\u00ea \u00e9 simples: voc\u00ea sabe exatamente para onde est\u00e1 indo o dinheiro que entra na sua empresa?<\/p>\n\n\n\n<div class=\"wp-block-columns has-cm-color-9-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-medium is-resized\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-240x300.jpeg\" alt=\"\" class=\"wp-image-2482\" style=\"width:246px;height:auto\" srcset=\"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-240x300.jpeg 240w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-819x1024.jpeg 819w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-768x960.jpeg 768w, https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer.jpeg 1080w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-left-radius:50px;border-bottom-right-radius:50px;margin-top:var(--wp--preset--spacing--40);margin-right:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--40)\"><strong>Jheniffer Machado<\/strong> \u00e9 contadora especializada em pequenas empresas e terceiriza\u00e7\u00e3o cont\u00e1bil. Atua ajudando neg\u00f3cios a transformarem informa\u00e7\u00f5es financeiras em estrat\u00e9gias de crescimento, com foco em lucratividade, organiza\u00e7\u00e3o e tomada de decis\u00e3o. Acredita que a contabilidade deve ir al\u00e9m das obriga\u00e7\u00f5es fiscais e se tornar uma ferramenta de gest\u00e3o para empresas que desejam crescer de forma saud\u00e1vel. <strong>Veja mais na coluna <\/strong><a href=\"https:\/\/conectare.starchy.etc.br\/?cat=37\" data-type=\"link\" data-id=\"https:\/\/conectare.starchy.etc.br\/?cat=37\"><strong>N\u00fameros que Fazem Crescer<\/strong><\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitos empres\u00e1rios acreditam que o problema est\u00e1 nas vendas. Na pr\u00e1tica, o lucro costuma escapar por lugares que quase ningu\u00e9m observa. <\/p>\n","protected":false},"author":1,"featured_media":2482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5,37,40],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-colunas","category-numeros-que-fazem-crescer","category-revista-1"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-150x150.jpeg","medium":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-240x300.jpeg","medium_large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-768x960.jpeg","large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-819x1024.jpeg","1536x1536":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer.jpeg","2048x2048":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer.jpeg","colormag-highlighted-post":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-392x272.jpeg","colormag-featured-post-medium":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-390x205.jpeg","colormag-featured-post-small":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-130x90.jpeg","colormag-featured-image":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-800x445.jpeg","colormag-default-news":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-150x150.jpeg","colormag-featured-image-large":"https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-1080x600.jpeg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/21f2b79b7f42f647a09edaecc21f4fecc0109d26d03bde70f865dfaaa199b228?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Muitos empres\u00e1rios acreditam que o problema est\u00e1 nas vendas. Na pr\u00e1tica, o lucro costuma escapar por lugares que quase ningu\u00e9m observa. ","magazineBlocksPostCategories":["Colunas","N\u00fameros que Fazem Crescer","Revista#1"],"magazineBlocksPostViewCount":90,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer.jpeg",1080,1350,false],"medium":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-240x300.jpeg",240,300,true],"thumbnail":["https:\/\/conectare.starchy.etc.br\/wp-content\/uploads\/2026\/06\/Jhennifer-150x150.jpeg",150,150,true]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/conectare.starchy.etc.br\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/21f2b79b7f42f647a09edaecc21f4fecc0109d26d03bde70f865dfaaa199b228?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-5\">Colunas<\/a> <a href=\"#\" class=\"category-link category-link-37\">N\u00fameros que Fazem Crescer<\/a> <a href=\"#\" class=\"category-link category-link-40\">Revista#1<\/a>","videoUrl":"","_links":{"self":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2474"}],"version-history":[{"count":22,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2474\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/posts\/2474\/revisions\/2691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=\/wp\/v2\/media\/2482"}],"wp:attachment":[{"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conectare.starchy.etc.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}